SWFL Fresh is a brand that was developed to encourage Southwest Florida residents and visitors to choose food and beverages sourced from Charlotte, Collier, Glades, Hendry, Lee and Sarasota counties.
The brand and logo helps users:
- Understand the economic, environmental, taste and health benefits of buying local
- Identify locally sourced products being sold wherever they shop and eat
- Locate sellers of local products and restaurants that serve meals prepared with local ingredients