What is
SWFL Fresh?

SWFL Fresh is a brand that was developed to encourage Southwest Florida residents and visitors to choose food and beverages sourced from Charlotte, Collier, Glades, Hendry, Lee and Sarasota counties.

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The brand and logo helps users:

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• Understand the economic, environmental, taste and health benefits of buying local

• Identify locally sourced products being sold wherever they shop and eat

• Locate sellers of local products and restaurants that serve meals prepared with local ingredients